As the print industry evolves at warp speed, Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) is doubling down on its commitment to helping printers stay competitive, profitable, and future-ready. In partnership with embellishment specialists Taktiful, the company has launched a powerful new eBook: “How to Make Your Prints POP.”

More than just a glossy inspiration piece, this free digital guide was built with one clear goal in mind: help printers elevate their offerings, command better margins, and protect their businesses from commoditization. Whether you’re just getting started with digital embellishment or looking to level up your strategy, this step-by-step resource offers an accessible roadmap for doing print that doesn’t just look better, it performs better.

"Today’s customers are more cost-conscious than ever, and that pressure is felt across the entire print ecosystem," said Frank Mallozzi, President of Industrial Print at Konica Minolta. "Printers need real strategies to drive profit, and embellishment delivers. It elevates the perceived value of print, enabling premium pricing and stronger margins. This isn’t just about adding flair; it’s about turning print into an experience customers will pay more for. This ebook shows how embellishment can be a true differentiator in a competitive market."

How to Make Your Prints POP covers: A straightforward intro to digital embellishment technologies. Best practices for design and file prep across foil, raised UV, spot coatings, and textures. Tips for marketing and confidently selling high-value upgrades. Real-world ROI examples that prove embellishment sell. Production workflow guidance to avoid costly errors. Pricing strategies that go beyond cost-plus thinking to focus on value delivery.

Konica Minolta initiated the project to support printers navigating a shifting marketplace, where customers increasingly expect more tactile, high-impact experiences – and where print providers must find new ways to stand out and build loyalty. By teaming up with Taktiful, a known leader in the embellishment space, the ebook strikes the perfect balance between education and inspiration.

“Our goal wasn’t to produce another manual. We set out to create a guide that shows printers how embellishments can go beyond decoration to become a true engine for business growth,” said Kevin Abergel, founder of Taktiful.

And while the content is rooted in practical advice, it never loses sight of what makes embellished print so exciting in the first place: its ability to create emotional, memorable experiences. From the neuroscience of touch to clever ways of presenting premium finishes to budget-sensitive clients, the guide keeps the printer’s bottom line front and center.

With chapters like “Selling Embellishments Like a Rockstar” and “The Secret Power of Touch,” the ebook balances playful language with deep industry knowledge. It’s written for professionals who want to differentiate their offering, inspire their clients, and drive higher margins – without getting lost in technical weeds. Download the full ebook for free from Konica Minolta’s website.