MM Packaging, a leading provider of fiber-based packaging solutions for consumer goods, has been recognized across multiple categories in this year’s European Carton Excellence Awards (ECMA). The company excelled in two categories impressing judges with its structural innovation and manufacturing expertise, demonstrating a compelling point of differentiation that strengthens brand value and market perception.

The powerful design of Diamond Edge® with its distinctive faceted edges, which creates a unique visual and tactile experience for consumers without relying on decorative elements, was named as the winner of the Art of Cartonboard category. The judges commended how its smart structural design combined with renewable fiber-based materials delivered a stronger shelf presence in competitive retail environments for premium applications, such as spirits, champagne and wine. The solution, which was developed by the MM International Packaging & Design Center and produced by MMP Premium Vienna, highlights how contemporary luxury can be achieved through bold structural designs.

In the Beauty & Cosmetics category, PHEYM – Eau de Parfum stunned the judging panel with its perfect balance of elegance and structural efficiency, earning recognition as an award-winning packaging solution. To deliver a distinctive opening experience for consumers, MM Packaging Polska demonstrated its manufacturing expertise with a drawer-style construction that not only enhances packing efficiency but also reduces the assembly effort while maintaining a luxury appearance. Finished with a soft-touch varnish, selective UV gloss and embossing, the solution delivers a sophisticated visual and tactile premium consumer experience.

Andreas Macku, Innovation Director at MM Packaging, commented on the award wins: “Receiving recognition from the Pro Carton and European Carton Makers Association through its European Carton Excellence Awards is a testament to the outstanding dedication, creativity and expertise of our packaging design teams. These award-winning solutions demonstrate that packaging can create value beyond mere product protection. Through intelligent structural design and manufacturing efficiency, they have created meaningful differentiation, enhanced brand perception and delivered exceptional shelf appeal.”

“We are immensely proud of these achievements and extend our sincere congratulations to everyone across the MM Packaging teams whose talent, collaboration and commitment were instrumental in bringing these innovative solutions to life. Their passion for excellence continues to set new benchmarks for packaging design and sustainability.”

In addition to the two category award accolades, several Gold Awards were also secured across food, beauty and consumer goods applications. These included: Paysan Breton La Baguette Cheese from MM Packaging France and MM Board & Paper. AlgaBio Gel Lavastoviglie – Liquid Carton Multipack from MMP Premium Vienna. Toty Illumina CC Cream from MM Packaging Madrid. CatHead from MM Neupack Polska. For more information on MM Packaging’s winning solutions in the European Carton Excellence Awards, visit: Winners - Pro Carton